Terms & Conditions

Formation of the Agreement

After placing an order, the customer receives an order confirmation describing the product purchased. An offer confirmed in writing or by email by the customer shall be deemed a valid order confirmation.

The agreement covers the services stated in the order confirmation. Unless otherwise provided in an addendum, ATAK A/S shall provide the customer with all customary marketing services. In the event of any inconsistency between the agreement and the addendum, the addendum shall prevail.

Termination of the Agreement

All agreements with ATAK are, as standard, subject to one month’s notice of termination to the end of a calendar month. If shorter or longer notice periods are agreed, this will appear in the offer and/or order confirmation.

Customer’s Cooperation, Commencement of Work and Delivery of Material/Information

ATAK A/S must be provided with access to the areas necessary for ATAK A/S to perform the agreed work, if required for the intended results.

If, for security reasons, ATAK A/S cannot gain access to the customer’s website, ATAK A/S will send the required changes to the customer by email, and the customer shall be responsible for implementing such changes within 10 working days.

ATAK will commence an agreed task within five business days, unless ATAK and the customer agree on a specific alternative start date. The customer is obliged to deliver the requested material/information at the agreed time. Since ATAK allocates the agreed hours to individual employees, such hours will still be invoiced if any delay is due to the customer’s failure to deliver material/information on time.

Reporting/evaluation is prepared for services where relevant, and the form shall be agreed between the parties. As a rule, a report is typically delivered within the first three business days of a new month. If the cooperation starts after the 10th of a month, that month shall be included in the following month’s reporting.

Example: If cooperation starts on 15 February, the first report will be delivered no later than three business days into April.

Confidentiality and Storage/Delivery of Material

The parties shall, during and after cooperation, treat internal knowledge of each other confidentially and observe strict secrecy with regard to any information on the other party’s trade secrets, business concepts, business relationships, and other confidential matters that come to their knowledge in connection with preparation, conclusion, and performance of the agreement. Personal data are always considered confidential information.

ATAK A/S stores contracts and reports, and at ATAK A/S’ discretion, material used for this purpose, for three months after delivery. During this period, ATAK A/S will, upon request, provide the customer with a copy of stored material, provided that ATAK A/S has no overdue claims against the customer. ATAK A/S reserves the right to invoice costs incurred in connection with any additional delivery or redelivery of data.

For certain assignments, complete reporting of all data cannot be provided, as parts of the work are considered ATAK A/S’ internal and confidential methods.

The following must be treated as confidential unless the information is publicly available:

• Information about the content of this Data Processing Agreement,
• the main services themselves,
• the parties’ businesses,
• information that one party has designated as confidential before the other party received them, or which by its nature or otherwise clearly must be regarded as confidential.

The confidentiality obligation does not apply to information:

• which is or becomes publicly available, without this being due to a breach of a party’s confidentiality obligation, or
• information already in the receiving party’s possession without a corresponding confidentiality obligation, or
• information independently developed by the receiving party.

All employees of ATAK have signed a confidentiality agreement.

Prices and Payment Terms

All prices are exclusive of VAT. Invoices are sent to the customer by email.

Costs incurred by ATAK A/S for subcontractors/partners, external purchases, travel, and accommodation related to the preparation of services and the cooperation in general are borne by the customer/are not included in the price of the service and are invoiced separately. If a prepared budget is significantly exceeded, the customer will be informed as soon as possible.

Copyright and rights of use in works shall only pass to the customer upon payment of the full price for the relevant work. If the customer uses the works before and simultaneously fails to pay the invoice, this shall constitute copyright infringement. “Works” means everything ATAK has produced for the customer.

In the event of late payment, a fee of 2% per commenced month will be added, as well as a reminder fee of DKK 100 for each reminder.

Copyright/rights of use to the completed work (the works) – including but not limited to content in the form of text, images, and videos, as well as analyses, reports, evaluations, and data – are only transferred to the customer once full payment has been received. ATAK A/S reserves the right to disable or withdraw access to the works upon reasonable notice. However, the customer is not exempt from paying for the works and may be subject to legal action if payment is not made. Once payment is received, ATAK A/S will calculate costs for the administrative work, and only after such administrative costs are paid will ATAK A/S reinstate the removed works.

Invoicing and Payment Terms:
Unless otherwise stated in the agreement, the agreed amounts are invoiced in advance.

Breach of Payment Obligations:
If the customer breaches its payment obligations, ATAK A/S is fully entitled to suspend the work without the customer having any claim against ATAK A/S. ATAK A/S is also entitled to set off hours lost with specialists caused by the customer’s breach.

Warranties and Complaints

ATAK A/S does not guarantee specific results on certain services, either during or after cooperation, and results cannot therefore be tied to fixed prices.

Any complaint must be made in writing immediately after the customer becomes – or ought to have become – aware of the defect. Failing this, the customer shall forfeit the right to rely on the defect. Any complaint made later than 8 days from the invoice date shall not be considered timely.

ATAK A/S cannot be held liable for any changes in Google’s algorithms that may affect the customer’s rankings. The customer understands that ATAK A/S is not responsible for the customer’s website as a whole, but only for the changes ATAK A/S makes to the site. ATAK A/S is not responsible for changes by third parties that may have caused a decline in the customer’s rankings.

ATAK A/S ensures that delivered services comply with the Danish Marketing Practices Act (§§ 1-12). The customer ensures that other legislation and industry practices are observed. The customer shall notify ATAK A/S in writing/electronically in due time prior to delivery of the service about special legal and product requirements that ATAK A/S must consider.

ATAK A/S will always ensure that the delivered work, for which payment has been received, remains intact. ATAK A/S cannot, however, be held liable or required to compensate for removed or deleted content and/or links, if this is due to, for example, expired domains, policies, or other similar reasons.

ATAK A/S emphasizes that delivered results are rarely permanent and in many cases will require ongoing maintenance, adjustment, or additional efforts to maintain or improve the effect.

Liability

In case of delay or defects in the delivered work, ATAK shall have no liability where the delay or defect is due to failure or damage to production equipment that has demonstrably caused delay or damage to production, in case of labor conflicts of any kind, and in general any circumstance beyond ATAK’s control, such as fire, water damage, natural disasters, war, mobilization, unforeseen military call-ups of equivalent scope, requisition, seizure, riot, unrest, currency restrictions, lack of means of transport, general shortage of goods, restrictions on energy, export and import bans, and any other events or circumstances constituting force majeure.

In case of delay or defects in the delivered work, ATAK shall not be liable for the customer’s operating loss (including loss of data), loss of profit, or any other indirect loss, including loss resulting from the customer’s legal relationships with third parties. Any claim for damages against ATAK shall in no event exceed the invoice amount for the service.

ATAK shall not be liable for the customer’s lack of rights to reproduce, copy, or publish writings, images, drawings, patterns, illustrations, texts, trademarks, other business identifiers, or other goods, including designs or anything else subject to third-party rights. If ATAK incurs liability to a third party due to the customer’s lack of rights to exploit third-party rights, the customer shall indemnify ATAK against such liability and related legal costs.

ATAK takes all customary measures to prevent data loss. However, ATAK shall bear no liability for data lost after ATAK has delivered the agreed service during the cooperation.

Upon termination of a Google Ads agreement, the customer’s Google Ads advertising will not automatically end unless a written agreement is made to that effect.

Disclaimer Regarding Hacker Attacks and Security Breaches

ATAK A/S shall bear no liability for any loss, damage, or costs arising out of hacker attacks, cyberattacks, security breaches, or other unauthorized access to the customer’s data, systems, or third-party services, including any financial loss such as lost advertising expenses or lost revenue. ATAK A/S cannot be held responsible for such events, as these are beyond our control, and we assume no obligation to detect or prevent such attacks.

Limitation of Access to Internal Information

As part of our obligation to protect competition-sensitive information and internal processes, we do not provide full access to correspondence, documents, or material that may compromise our trade secrets, internal methods, or third-party rights.

We reserve the right to redact or omit parts of such information when deemed necessary. It is emphasized that this will never affect the client’s right to access personal data under GDPR but only covers information not directly related to the client’s person.

This practice applies consistently to all clients and partners – regardless of their industry or position – and is based solely on our legal obligations and business considerations.

Governing Law and Jurisdiction

All disputes shall be governed by Danish law, and the Copenhagen City Court shall have exclusive jurisdiction.

Special Services

Text Content in Relation to SEO and Online Reputation Management
There is full confidentiality regarding ATAK’s services and how the services are delivered to ATAK’s clients. Content created in connection with work on search engine optimization and online reputation management is indexable (can be found/indexed by search engine robots and thus also accessible to third parties, which may make it possible for third parties to link ATAK and the work performed with the customer).

Web Hosting
ATAK is a reseller of hosting solutions. When purchasing web hosting via ATAK, the customer is included in the price covered by support relating to downtime or slow server response time. Other types of support services must be paid for separately per half hour or purchased as a separate support package.

Hosting is subscribed for one year at a time and must be terminated by the customer at least one month before a new one-year period. If the customer already has a hosting solution elsewhere, it is the customer’s own responsibility to terminate it when entering into a new agreement with ATAK. If the customer moves their solution from ATAK to another provider, ATAK is not automatically notified, and it is therefore always the customer’s responsibility to notify ATAK of termination.

Prepaid Hourly Packages (“Klippekort”)
A prepaid hourly package contains a specific number of prepaid hours at a discount compared to our normal hourly rate. A package expires 12 months after the purchase date. If a customer wishes to settle the remaining time on the package before it is used up, this must be done within 12 months from the purchase date. Upon such settlement, the discount lapses. The time used will be calculated at the normal hourly rate, and the remaining amount may then be paid out.

Additional Services
Services not included in the agreement or these terms and conditions will be invoiced separately. This includes extraordinary reports and statements on the work delivered.

ATAK Newsletter
When you become a customer of ATAK, your email address is added to ATAK’s newsletter. Email addresses are not deleted from our newsletter database when the relationship between ATAK and the customer ends. Subscribers can unsubscribe their email address from our database at any time. All newsletters sent by ATAK will contain a link to unsubscribe at the bottom.

Entry into Force and Changes to Business Terms

These terms and conditions, which entered into force on 1 June 2013, may be amended at any time. The latest version of the terms can be viewed on this page. If ATAK A/S makes material changes to the business terms that are materially detrimental to the customer, the customer may terminate the cooperation by notifying ATAK A/S in writing.

Clause on Employment Restrictions, Cooperation Prohibition and Liquidated Damages

The customer accepts that they will neither directly nor indirectly attempt to employ or enter into cooperation, including the purchase of services, with any of ATAK’s current or former employees during the cooperation and for a period of 12 months after termination of the cooperation between ATAK and the customer. This also includes employees who have left ATAK within the last six months.

This clause applies throughout the contract period and during the specified period after termination. Should the customer breach this clause, the customer agrees to pay ATAK liquidated damages as a reasonable pre-estimate of the loss and inconvenience resulting from such breach.

Data Processing Provisions

Data Processor
To the extent ATAK A/S processes personal data on behalf of the customer and in accordance with the General Data Protection Regulation, ATAK acts as Data Processor, and the following provisions apply.

Scope and Instructions
The Data Processor’s processing of personal data on behalf of the customer as Data Controller takes place by the Data Processor delivering the product described in the order confirmation.

The Data Processor may only process personal data in accordance with these instructions for the purpose of fulfilling the service agreement and may not process personal data for other purposes without the consent of the Data Controller.

The instructions may at any time be amended or further specified by the Data Controller. Prior to changes of the instructions, the parties shall discuss and agree on the implementation of the changes, including implementation time and costs.

Regardless of termination of the customer relationship, the confidentiality provisions shall continue to apply.

Obligations of the Data Processor
– The Data Processor shall, taking into account the current state of technology, implementation costs, and the nature, scope, context, and purposes of the processing, as well as the risks of varying likelihood and severity for the rights and freedoms of natural persons, implement necessary technical and organizational measures to ensure an appropriate level of security.
– The Data Processor guarantees to the Data Controller that the Data Processor will implement appropriate technical and organizational measures in such a way that the processing of personal data complies with the requirements of applicable data protection legislation at all times.

Employees
The Data Processor must ensure that employees processing personal data for the Data Processor are bound by confidentiality or subject to an appropriate statutory duty of secrecy.
The Data Processor must ensure that access to personal data is limited to employees for whom it is necessary to process personal data in order to fulfill the Data Processor’s obligations to the Data Controller.

Documentation of Compliance
The Data Processor must, upon written request from the Data Controller, document to the Data Controller that the Data Processor:

• complies with the instructions.
• complies with the provisions of applicable data protection legislation with regard to the personal data processed on behalf of the Data Controller.

In connection with such documentation, the Data Processor shall make all information necessary to demonstrate compliance with the above available to the Data Controller.

The Data Processor must, upon the Data Controller’s written request, allow and contribute to audits, including inspections, carried out by the Data Controller or by another authorized by the Data Controller.
The Data Processor’s documentation must be provided within a reasonable time.

Security Breaches
The Data Processor must, without undue delay, notify the Data Controller of personal data breaches that may lead to accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to personal data processed for the Data Controller (“Security Breach”).

The Data Processor must also provide the information required for a notification to the supervisory authority, to the extent the Data Processor is best placed to do so.

The Data Processor shall bear the costs of this assistance, insofar as it is necessary to ensure the Data Controller’s compliance with its obligations under data protection rules.

Contribution to Compliance with the Data Controller’s Obligations
The Data Processor must be organizationally and technically able to contribute to the Data Controller’s compliance with its obligations under GDPR chapter 3, to the extent that the Data Processor’s involvement is required.

The Data Processor assists the Data Controller in complying with its obligations under GDPR articles 32–36, to the extent the Data Processor’s involvement is required. The Data Processor is entitled to payment on a time-spent basis for assistance under this point.

Obligations of the Data Controller
The Data Controller must ensure that the instructions are lawful in relation to applicable data protection law.
The Data Controller must ensure that the instructions are appropriate for the parties’ cooperation.

Sub-Processors
The Data Controller has accepted that the Data Processor may use suppliers for processing personal data on behalf of the Data Controller (“Sub-Processors”). The Data Processor must inform the Data Controller of planned additions or replacements of other data processors, thereby giving the Data Controller the opportunity to object to such changes.

The Data Processor’s use of a Sub-Processor is governed by an agreement ensuring that the Sub-Processor processes data only in accordance with the agreement between the Data Processor and the Data Controller. All communication with the Sub-Processor is handled by the Data Processor unless otherwise specifically agreed.

The Sub-Processor may only transfer data to third countries if this is stipulated in the agreement with the Data Processor. If the Sub-Processor fails to comply with the agreement with the Data Processor, the Data Controller may prohibit the use of that Sub-Processor. The Data Processor is directly liable for the Sub-Processor’s processing of personal data in the same way as if the processing had been carried out by the Data Processor itself.

Transfer to Third Countries and International Organizations
The Data Processor may not transfer personal data to third countries and international organizations not covered by GDPR article 45(1), unless otherwise agreed in writing.

Termination
The data processing provisions may only be terminated or rescinded in accordance with the above provisions on termination.

Upon termination of the data processing provisions, the Data Processor and its Sub-Processors must, at the choice of the Data Controller, either delete or return and delete existing copies of all personal data processed by the Data Processor on behalf of the Data Controller. The Data Controller may request appropriate documentation that this has been done.

Updated: 9. September 2025